Are Facebook carousel posts back? How to use them in your organic content in 2022!

18 September 2022


If you’re making content and soon come to realize that you need to say or show more than one single photo can provide, a carousel is a great way to deal with this! A carousel may be great if you create educational content which may provide in-depth detail about a concept or product. They will also be great if you need to show before and after-style posts! Keep reading to find out more…

If you didn’t know already or if you haven’t used this style of Facebook post yet, Facebook carousels feature more than one photo or video, which users can view by swiping back and forth. Think of it as a slideshow of posts that users can control manually. Carousel posts act just like standard single posts, you can upload them in the same way, add your caption and also use relevant hashtags.

Don’t just take our word for it, research into social media content has shown us that carousel posts reach higher engagement levels per post (up to 5.13% more than one image or one video post) and received many more likes. Adding to this, carousel posts have an average post engagement rate of 1.92%, compared to 1.74% for images and 1.45% for videos.

Creating an engaging carousel post, it’s all about creating a story. Be sure to not include too many slides that aren’t relevant, especially if they’re text-heavy as the viewer may get bored of reading!

Struggling to find inspiration? Here are some ideas for carousel posts that you could try for yourself, your brand, or your products:

To launch something new:

This would be a great idea for a new product as you can use different images a videos to show close up details, colour variations and anything else that you may find relevant that really entices the viewer to want to hold the physical product for themselves. With this, viewers may be prompted to ask more questions in the comments and like the actual post which of course is great for engagement!

For photo ‘dump’ posts:

A popular trend for many users and brands is doing a photo dump style post which is where you’ll see gallery-like posts that feature multiple, random photos and videos, like a snapshot gallery of your life. This will be great to utilize if you have any behind-the-scenes content from a shoot or if you have multiple images of something similar that you want to show off.

For example, if you’re a hairstylist you may have an abundance of hair extension transformation images that you would like to share – you could do a ‘photo dump’ post for something like that!

To show customer reviews:

Having customer reviews is a great way to promote your brand or business as viewers will see it as something they can trust! Carousels are a great way to showcase some of the fantastic feedback you have received, For this, maybe the first slide could be the actual product (maybe a bestseller) and then as the viewer slides, they will be able to read feedback about how great the item is and even how quickly it was dispatched! Alternatively, if you have a lot of feedback, you could share two or three posts together!

For before and after posts that tell a story:

As mentioned earlier, these posts are a great way to tell a story! If you offer a product or service that will provide before and after imagery, this is the perfect way to show viewers how good it is! Maybe for this, you could have the first post as the ‘after’ image and then get the viewer to swipe for the ‘before’! Experiment and see what works best for you! This would work perfectly for anyone who offers cosmetic type treatments!

So to conclude, we hope to have given you some helpful ideas for incorporating carousel posts into your Facebook strategy! If you have any questions, please feel free to let us know in the comments! Whilst you’re there, why not tell us if you’ve posted a photo dump on Facebook before?

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