How to get the most out of your Pinterest account

20 September 2022

Pinterest is a platform which is constantly growing and involving. It is a great way that consumers can shop and find products that they are looking for. With thousands of images and videos uploaded on a daily basis, it is the perfect image search engine tool. There are so many benefits to starting up your account, so if you haven’t made one yet it’s time to think about it! In this helpful article, we’re breaking down some helpful tips on how to get the most out of your account!

Set up your Pinterest strategy – Focus on the goals you want to achieve and also make sure that you identify your target audience/demographics! By doing this you have given your team a plan to work on with a clear vision. Everything you do will have an impact on this goal so it is important to readjust your strategy if it isn’t working effectively. It is also very beneficial to have a look at what your competitors are doing so that you can be aware of possible elements that could work for your business.
Post quality content – Be sure that your images and videos are consistent with the quality so that people know what to expect and know that they will be getting good content from you. Be sure that the image is clear, the resolution is high and that you have included a good caption with great keywords so that it is SEO friendly!
Experiment with different pin formats – Instead of the standard format of creating your pins, try and experiment with carousel styled posts. On Pinterest, you are able to pin together two image posts and make a swipeable post! By switching up your usual post style you will be giving your audience something new to interact with!
Perfectly curate your boards – By carefully selecting what kind of boards you have on your page, you will have a better chance at increasing your engagement. Boards are a great way to bring together certain branded material that you would like to promote! If you’re a business that sells different products, it would be worth creating your own standalone board that contains a link back to your website.
Collaborate with other Pinterest users – Contributing to group boards can be a great way to connect with a wider audience, particularly if you’re sharing top quality content! The collaboration is beneficial as both parties will benefit from their content being seen by more people.
Use a scheduling app – One of the best methods for gaining your Pinterest following is being consistent! It may be worth using a scheduling app to ensure that there are no gaps in content so that you can make sure that your account looks active!
Find out how effective your Pinterest game is – See what content your followers are loving and what they are engaging with the most! All you have do for this is to type the following into your internet browser: http://www.pinterest.com/source/[yourURL You’ll see a screen filled with the latest content pinned from your site.

We hope that this article has helped you to get the most out of your Pinterest account! If you have any questions or would like us to go into more detail on a certain topic, please feel free to contact us and let us know!

Have you tried any of these methods for yourself, what has worked for you ? Let us know in the comments below!