Instagram Algorithm Explained - How Instagram Ranks Content in the Feed

3 November 2023

Instagram is a powerful social media platform for dentists, but it can be difficult to stand out from the crowd. One way to improve your reach and visibility is to understand how Instagram ranks content in the Feed.

a picture showing the different elements of the instagram social media app.
Source: Instagram.com/blog

Factors that influence Instagram ranking

Instagram’s algorithm takes into account a variety of factors when ranking content in the Feed, including:

  • Your activity: Posts you’ve liked, shared, saved, or commented on help Instagram understand what you might be interested in.
  • Information about the post: This includes how popular a post is (likes, comments, shares, and saves), when it was posted, and what location, if any, was attached to it.
  • Information about the person who posted: This helps Instagram get a sense of how interesting the person might be to you, and includes signals like how many times people have interacted with that person in the past few weeks.
  • Your history of interacting with someone: This gives Instagram a sense of how interested you are generally in seeing posts from a particular person.

How to improve your Instagram ranking

Based on the factors that influence Instagram ranking, there are a few things you can do to improve your chances of showing up higher in the Feed:

  • Post high-quality content that is relevant to your target audience. Instagram wants to show people content that they’re likely to engage with, so make sure your posts are informative, entertaining, or visually appealing.
  • Use relevant hashtags. Hashtags are a great way to get your content seen by more people. When choosing hashtags, use a mix of popular and niche hashtags. Read our hashtag top tips here.
  • Interact with your audience. Like and comment on other users’ posts, and respond to comments on your own posts. The more you interact with your audience, the more likely they are to engage with your content.
  • Post regularly. The more often you post, the more likely your posts are to show up in people’s Feeds. Aim to post at least once a day, but more often is better.

Instagram tips for dentists social media

Here are a few additional tips for dentists who want to improve their Instagram ranking:

  • Showcase your expertise and personality. People want to connect with real people, not just businesses. Share behind-the-scenes photos and videos, and let your followers get to know you as a person.
  • Provide educational content. People are always looking for ways to learn more about their health. Share tips on dental hygiene, nutrition, and other related topics.
  • Offer promotions and contests. This is a great way to engage your audience and attract new followers.
  • Partner with other businesses. Partner with other local businesses to cross-promote each other’s products and services.

By following these tips, you can improve your chances of ranking higher in the Instagram Feed and reach more potential patients.

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