21 February 2025

Introduction

Your social media isn’t something you just set and forget. It needs regular check-ins to track what’s working, what’s not, and where adjustments can be made.

That’s why we schedule monthly review calls—a quick, focused session to:
✔ Track progress & engagement
✔ Adjust content based on performance
✔ Plan upcoming strategies to maximise results

Here’s exactly what happens during these review calls and why they’re so important.

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Step 1 – Reviewing Your Social Media Performance

Each month, we analyse:
📊 Engagement levels – Which posts are getting the most interaction?
📈 Follower growth – Are we attracting the right audience?
📌 Content performance – What’s resonating with patients?

We break it down into actionable insights so you can see the real impact of your social media strategy.

👉 Want to understand how we track social media success? Check out this guide on social media analytics.

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Step 2 – Adjusting Content for Better Engagement

• If a particular type of content performs well, we’ll create more of it.
• If a post style isn’t getting results, we tweak the format or messaging.
• We test different posting times & content types to optimise engagement.

It’s all about refining your social media so that it continuously improves.

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Step 3 – Planning Next Month’s Strategy

We discuss your goals for the next month, including:
✔ Special offers or promotions
✔ Upcoming events or treatment launches
✔ Seasonal content or awareness days

By planning ahead, we ensure your content remains relevant, engaging, and aligned with your practice goals.

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Step 4 – Managing Feedback & Handling Comments

Your social media isn’t just about posting—it’s also about engagement and reputation management.

✔ We discuss frequently asked patient questions and how to address them.
✔ We go over any negative comments or concerns and how they were handled.
✔ We ensure your brand voice remains professional, friendly, and consistent.

👉 Want to know how we manage negative comments? Read our guide on handling social media feedback.

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FAQs – Your Questions Answered

📌 How long do these calls take?
Usually 15-20 minutes—we keep them short and focused.

📌 Can I skip a month if I’m busy?
Yes! But we recommend attending at least every other month to stay on track.

📌 What if I want to change my content approach?
That’s exactly what these calls are for! We’ll adjust the strategy based on your feedback.

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Conclusion – Why Monthly Review Calls Matter

Consistent tracking and adjustments keep your social media working at its best. Our monthly review calls ensure:
✔ You’re getting real results from your social media.
✔ Your content stays fresh, relevant, and engaging.
✔ We adjust strategies based on performance—so your social media evolves with your practice.

📩 Want to make sure your social media is on the right track? Book a review call with us today!