20 September 2022
As you know TikTok is currently dominating the social media world, because of this it’s absolutely essential for your business to have a presence on that app if you’re looking to grow to gain a bigger audience and attract a larger following! By taking part in the trends that cause a stir on the app, you can get your content seen by more people. To help you out, here is a quick breakdown of some of the stuff you need to know!
Behind-the-scenes content – People love to engage with BTS content as they really get a feel behind the brand and feel more connected. After a simple scroll on the app, you’ll see a variety of different formats of this style of video – Influencers often do a ‘get ready with me’ style of video which is great for racking up the views! To make this work for your brand or business, you could get a member of the team to film an office tour or even behind the scenes of an open day. By revealing some usually unseen moments behind the brand, your viewers will feel like they are part of the journey!
Create a series of how-to videos – How-to videos are a great style of video to adopt when aiming to increase your reach on TikTok. Depending on your business, it may be helpful for you to provide a breakdown to the consumer on how to use your product. This is a great option for those who have business in beauty or fashion. Consumers are looking for tips and tricks on how they can improve their overall experiences, so if your video can help them do that then it’s worth giving it a go!
Forming a community on TikTok – TikTok is a great place for pulling together groups of people and forming a community. By finding your tribe on TikTok, you’ll be able to make sure your content reaches this group and ensure your content is seen by the maximum number of people. Communities on TikTok may have certain hashtags that you can use to make sure that your content reaches them!
Collaborate with influencers – One of the most tried and tested ways of boosting your engagement and getting your content seen by a bigger audience is by working with influencers. The best part of working with influencers is that you’ll receive traffic from their followers onto your content. Before doing this, it is vital that you research the best influence for you to work with, as it must look like an authentic partnership!
Try hosting a TikTok Live stream – This feature helps you to interact with your followers on a deeper level. When you go live you will be able to talk and discuss with your audience in real-time. Plus, creators over the age of 18 can receive gift points that can be exchanged for funds, adding another fun element to going live on TikTok. TikTok live streams can last for an hour so you have a good amount of time to talk on relevant topics.
Produce educational content – Educational content videos do really well on TikToK as people enjoy finding out new information and can share it with their friends and followers. If you try and create shareable videos, you will have a bigger chance of getting your content seen by more people.
We hope that this article has inspired you with some ideas on trends to try on TikTok! It’s all about experimentation, have a go and see what works for you! If you have any questions or would like us to go into more detail on a certain topic, please feel free to contact us and let us know!
Do you take part in any TikTok trends? Let us know in the comments below!